Brand-story

BRAND STORY

When we were young, we liked the rhythm of the fast life. Surrounded by everything new, dynamic, and colorful. But then we came to a point when speed and color was no longer as important and we could look beyond looks in search of the right person… we are getting ready to “settle down”. This stage of our lives often comes after we hit our 30’s.

 

A time when we would rather stay at home on the weekends to enjoy a relaxing evening rather than going out to restaurants, cafes, or clubs.It’s also when we discover that we would rather pay more for a high-quality product that will last than trendy products that fall apart soon after we purchase them. We care more about the environment we live in and search out ‘’eco-friendly’’ products. Because we realize that we feel better when we are surrounded by high-quality, and sustainable products. We begin by redesigning our homes, to best represent ourselves and reflect our personalities. That is the goal and story behind our brand THE 31.